UBC Sauder School of Business - Executive Education 2013 - 2013

Advertising and Marketing

University College of the Fraser Valley 2008 - 2012

Marketing & Communication

Digital Marketing Consultant (Independent), Green & Square 05/2013 - current

Helping SMBs succeed in the digital space.

Services offered:
• Marketing Automation Optimization - B2B/B2C Inbound Marketing & Demand Generation Strategy+Campaigns
• Google AdWords, Bing, Facebook and LinkedIn Ads
• Conversion & ROI Optimization
• Web Analytics
• Online Lead Generation
• Social Media Contests and Ads

Clients and projects:
• Lambda Solutions: Marketo Consulting.
• Riverbed Marketing: Google AdWords Campaign Strategy, Creation, Management & Optimization.
• Vancouver BMW-Ducati: eMarketing, Graphic Design, Google AdWords, Website Administration.
• IQM - Industrial Quality Management: SalesFUSION platform review.

Marketing Strategist - Demand Generation, Alpha Technologies Ltd. 01/2014 - 01/2014

eMarketing Coordinator, Eagle West Cranes 08/2012 - 03/2013

• Simultaneously managed online marketing activities for five companies under the Eagle West umbrella and delivered marketing ROI worth $18,000+ from paid search engine marketing and email marketing within first three months.

• Increased revenues generated from Google Adwords through Analytics, A/B and multivariate testing;
reducing campaign costs by 44%, increasing conversions by 8.5% over a period of three months.

• Implemented Marketing automation Program and developed brand specific value-based email nurturing campaigns for multiple product lines using Marketo; improving KPI’s and increasing conversions.

• Created advertising for print and web from concept to completion for all brands and formulated a Digital Footprint Strategy to expand the company’s online presence using SlideShare, Flickr, Vimeo, LinkedIn, Facebook and YouTube as content distribution and curation platforms.

Associate - Kapish Creative, Kapish New Media 04/2011 - 03/2013

• Created business plan for the Augmented Reality Division; its structure, market & positioning strategy.

• Liaised between the division’s technology partner in Poland.

Marketing Coordinator, Capilano Audi 01/2013 - 01/2013

• Audited third-party Google AdWords campaign performance and made recommendations to optimize campaigns and reduce spend by $55,000 within first month.

• Increased service and parts revenue via email marketing; improving open rates by 900% and click-through rates by 300%. Also, organically increased Facebook fan base by 31% in two months by using targeted content to increase fan engagement and share activity.

• Created online promotions, E-marketing campaigns and web banners in-line with product promotions and Audi Canada’s brand directive.

• Researched solutions to utilize interactive experience platforms using Augmented Reality technology to create experiential product interactions in-store, during events and via print /digital mediums.

Digital Revenue Generation Specialist, Reliance Foundry Co. Ltd. 01/2013 - 01/2013

• Audited the company’s existing marketing investment; recommending strategies to increase revenues and brand engagement from investing in marketing automation and inbound marketing.

• Reviewed and assessed marketing automation platforms, content partners and curation platforms suitable for achieving the company’s marketing goals.

• Increased relevant inbound traffic to the website by utilized Outbrain – a content discovery platform to publish content across authority publisher domains.

Assistant Project Manager, Nottus Marketing 04/2012 - 07/2012

• Developed strategies to build online communities and drive engagement on social media channels. Co-managed and curated Facebook pages of clients - Mountainview Harley-Davidson, Entrust Mortgage and HARDY Real Estate Team.