Paweł Aleszczyk
Brand Management Assistant, Novartis Consumer Health
Warsaw / Poland
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Education
Uniwersytet Warszawski 2013 - 2015
Management
Institute of Management Technology, Dubai, UAE 2014 - 2014
Marketing
Uniwersytet Warszawski 2010 - 2013
Zarządzanie
IÉSEG School of Management 2012 - 2012
Marketing
Experience
Brand Management Assistant, Novartis Consumer Health 08/2014 - 03/2015
As the brand management assistant I was helping Senior Brand Managers in their daily work, but I was also fully responsible for the public relations of two TOP pharmaceutical brands on polish market - Theraflu and Otrivin. I was contributing to the digital campaigns, eg. building a new Otrivin.pl website and updating the Theraflu.pl. As the leader of the artwork changes process I was cooperating with the quality, medical and logistics departments.
Shopper Marketing Assistant, GSK 07/2013 - 12/2013
As a Shopper Marketing Assistant I was responsible for organizing POSM production processes, POSM shipping processes to the SR and pharmacies, coordination of POSM warehouse cooperation with GSK CH, contact with marketing agencies, monthly analysis of the market, presenting the market situation during the monthly meetings, coordination of the promotional events like "Non-smoking day". I was working in close relation with three shopper marketing managers and category manager as well as the BMs.
Marketing Intern, Toys R Us 03/2013 - 06/2013
As a marketing trainee I was responsible for creating a new database of all of the products featured in the promotional leaflets, creating a business offer for kindergartens, creating a promotional calendar of brands available in the TRU stores, analyzing TRU's market competitors, cooperation of the marketing department with the retail outlets and helping with the invoices register etc.