Michal Wojcik
|
Marketing Director LG2, Zott SE & Co. KG
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Education
Szkola Glowna Handlowa
1999
-
2005
MISI
Experience
Marketing Director LG2, Zott SE & Co. KG
01/2015
-
current
(Managing a 300+ USD business, with a Marketing Budget of 15 mln + USD)
Key responsibilities:
Management of the Zott dairy portfolio in Poland, Russia, Baltics, (part time: Czech, Slovakia, Hungary)
o Regional and local business strategy creation and implementation
o Broadened business role beyond marketing (P&L responsibility, supervision of sales)
o Regional media planning and campaign development
Achievements:
Stabilizing the sales of the first core category (Fruit Joghurts) in a decreasing market (Zott stable YTY in a market decreasing -8% YTY)
Growing the sales of the key brand Monte in the 2nd core category (Desserts) +11% YTY from a large base
Key responsibilities:
Management of the Zott dairy portfolio in Poland, Russia, Baltics, (part time: Czech, Slovakia, Hungary)
o Regional and local business strategy creation and implementation
o Broadened business role beyond marketing (P&L responsibility, supervision of sales)
o Regional media planning and campaign development
Achievements:
Stabilizing the sales of the first core category (Fruit Joghurts) in a decreasing market (Zott stable YTY in a market decreasing -8% YTY)
Growing the sales of the key brand Monte in the 2nd core category (Desserts) +11% YTY from a large base
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