Ewa Mordarska
Marketing and Communication Manager CEE & Russia, Honeywell Safety Products
|
Morristown / United States
Education
University of Economics Cracow
2012
-
current
MBA
Experience
Marketing and Communication Manager CEE & Russia, Honeywell Safety Products
02/2013
-
current
Responsible for the overall Marketing Communications activities in Central Eastern Europe and
Russia, both operationally & direct marketing, in order to support customer needs & business growth.
Handling responsibility for the successful deployment and execution of EMEAI defined strategic campaigns, promotions & programs in collaboration with key central EMEAI marcom constituents, regional lead & sales force.
Defining, preparing and implementing the marketing plans for CEE including Russia in collaboration with key central EMEAI marcom constituents and regional sales leads.
· Execution and animation of the European Channel Program for the region & its customers
· Adaptation & execution of EMEAI marcom campaigns in the local markets
· Product launches, brand initiatives, public relations
· Execution & implementation of all central & regional sales promotions and special offers
· Adaptation & execution of internal & external sales tools
· Translation validation in local languages and adaptation in local language of key Client tools
· Price list management & communication
· Preparation & execution of communications packs to customers
· Local budget management
· Organization of trade shows, customer days, and other events as needed, safety seminars
· Support key account & distributor actions plans
· Support Global Brand Positioning and ensure successful brand aw
Russia, both operationally & direct marketing, in order to support customer needs & business growth.
Handling responsibility for the successful deployment and execution of EMEAI defined strategic campaigns, promotions & programs in collaboration with key central EMEAI marcom constituents, regional lead & sales force.
Defining, preparing and implementing the marketing plans for CEE including Russia in collaboration with key central EMEAI marcom constituents and regional sales leads.
· Execution and animation of the European Channel Program for the region & its customers
· Adaptation & execution of EMEAI marcom campaigns in the local markets
· Product launches, brand initiatives, public relations
· Execution & implementation of all central & regional sales promotions and special offers
· Adaptation & execution of internal & external sales tools
· Translation validation in local languages and adaptation in local language of key Client tools
· Price list management & communication
· Preparation & execution of communications packs to customers
· Local budget management
· Organization of trade shows, customer days, and other events as needed, safety seminars
· Support key account & distributor actions plans
· Support Global Brand Positioning and ensure successful brand aw
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