Ewa Mordarska
Marketing and Communication Manager CEE & Russia, Honeywell Safety Products
Morristown / United States
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Education
University of Economics Cracow 2012 - current
MBA
Experience
Marketing and Communication Manager CEE & Russia, Honeywell Safety Products 02/2013 - current
Responsible for the overall Marketing Communications activities in Central Eastern Europe and
Russia, both operationally & direct marketing, in order to support customer needs & business growth.

Handling responsibility for the successful deployment and execution of EMEAI defined strategic campaigns, promotions & programs in collaboration with key central EMEAI marcom constituents, regional lead & sales force.

Defining, preparing and implementing the marketing plans for CEE including Russia in collaboration with key central EMEAI marcom constituents and regional sales leads.

·         Execution and animation of the European Channel Program for the region & its customers
·         Adaptation & execution  of  EMEAI marcom campaigns in the local markets
·         Product launches, brand initiatives, public relations
·         Execution & implementation of all central & regional sales promotions and special offers
·         Adaptation & execution of internal & external sales tools
·         Translation validation in local languages and adaptation in local language of key Client tools
·         Price list management & communication
·         Preparation & execution of communications packs to customers
·         Local budget management
·         Organization of trade shows, customer days, and other events as needed, safety seminars
·         Support key account & distributor actions plans
·         Support Global Brand Positioning and ensure successful brand aw